Either way these are our original design sheets for logo ideas.
We found that we both had a similar idea on our design sheets which was the idea of two shapes over lapping. Networking, if you will, to make the logo, and so this was what we decided to run with. I got onto Illustrator to see what could be done. The original idea was to use squares, but it looked a bit too clunky and it just wasn't aesthetically pleasing, so we moved on to circles, which seemed to work better.
Because First and Tuesday both end and start in the same letter, we decided to put the T into the overlapped section of the shape and have it make both the end and start of the two words at the same time.
I played around in colour but from our first meeting with Bridget, she suggested that she wanted this to be quite luxurious and 'high end' because of the limited ticket system, so we tried to play around with what we considered to be rich and luxurious colours. Out of them we decided to move forward with the deep purple colour because it worked really well and at the same time, purple has automatic connotations with royalty and luxury, so that is where we're headed.
We had a couple of logo ideas that actually leaped out at us from our design sheets and we applied to colour to them. The first two were done by Becca, they're very simple and basic.
The below three were my creation. I do like the idea of the same T being a part of both words, so it was just working out a way to implement this into the design. I used the layer setting of multiply to make the T darker when the two of them were overlapped.
The same layer setting was used to mix the two circles where they over lapped.
We decided to make one circle bigger than the other because when they were both the same size it looked a little bit too much like the Specsavers logo, which neither of us had noticed until it was helpfully pointed out by Ollie.
These are the other colours that we looked at as possibilities for this. Other than the purple, we quite liked the navy blue and the gold.
I have a habit of just mucking around in one large illustrator document rather than do lots of separate ones, I find that easier because then I can pull pieces from all the others and put them together. We focused on getting the design of the ticket down right first because once we had the design direction down, it won't be difficult to apply it across the range.
Out of mine and Becca's design sheets, these were the 6 options for ticket designs that we are going to present to Bridget. I have done four and Becca has done two basic ones. We want to offer her a range of very high 'class', medium and then basic level design directions.
This is the our favourite out of the six directions that we offered. I really like type based 'Americana' style posters so I tried to use this style and it actually works quite nicely. Obviously it needs some work but as a starting point, I'm quite happy with it. I also really like the typeface of Romeral, a freebie that I found and loved. The numerals are really nice.
This one follows a similar direction to the above design though it uses the same typeface that is used in the logo, which is Market Deco. I like this typeface but it has barely any glyphs, and doesn't have a £ sign so I had to take the £ from Champagne and Limousines and substitute it into the design.
The two design directions below are the high 'class' design directions and both look too much like menus so we won't be going with this.
Becca supplied us with some basic tickets to keep the design as simple as possible
We put together the following two boards and went off to our meeting with Bridget.
Thankfully, she loved what we had done and completely went for both the colours and the design direction that we had chosen and were hoping that she would choose as well. Which was great, there were no major modifications to make. When we printed out the boards, we used a Card stock from the library and the pale purple background of the ticket actually printed out a shade of grey, which we preferred to the purple and even Bridget said she loved the colours. We didn't tell her that it was supposed to be a different colour.
We changed the colour of the design to match what was shown when it printed out. So this is the ticket with the amended colours and the amended information.
We then took the design and made it work on a poster. We talked to Bridget about perhaps having the poster as half A3 size rather than standard, that way we could print more for the money and they would be a far more interesting format.
The portrait format didn't really work for an E-flyer so I split the information in half and made a Landscape style version for the e-flyer. I think it works just as well and Bridget seemed to agree when we sent it to her.
After we had sent them to her Bridget wanted the 'Networking Event' changed to 'Exclusive Final Year Event' so I made those changes and sent them right back to her. They went down well.
Ignore the pinkness of this print out, the laser printer int he mac suite went a bit weird on us, but this was just for legibility tests. Becca was in charge of designing the bingo ticket. The first time we played the game, they were printed out black and white in plain tables on white paper so we decided to redesign them in the same design direction.
There was a bit of an issue of how to get the first tuesday logo in there, but Becca solved that by lowering the opacity a lot and putting it behind the text as a subtle sort of water mark. It works really nicely and Bridget agreed.
This is how it should have printed.
The notes from our second meeting with Bridget.
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