Moving on from the design sheet I got onto illustrator and started playing around with typefaces. I wanted something really personal so I started to play mostly with script typefaces.
I decided on this one because it looks like a signiture and that seems to be something that people associate with luxury brands. I really like this typeface and feel that it conveys what I want it to. It feels very personal and one on one with the customer.
Playing with colours, I really like the lime green against the black so I took that forward. I wanted something classy combined with something fresh, and the green and black is a very striking and eyecatching combination.
Tuesday, 8 February 2011
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