Logo on.

And now all the product shots with the logo photoshopped onto everything. While I like the result here, I really don't think that this packaging is working for the context. It just doesn't feel like cake packaging to me and I know that I'm not happy with where this brief is right now.

I like my packaging and my construction methods, yes, but maybe this would be better in a different context. I don't know what that context is yet, but I do know that this packaging needs rethinking.